In the minds of many, the digital art market is indelibly associated with Non-Fungible Tokens (NFTs), which boomed and then bust in 2021-22, accompanied by the further taint of money laundering and insider dealing. But art was digital long before OpenSea sought to democratise it and its future remains sufficiently rosy for Sotheby’s to have launched a peer-to-peer digital art market of its own in the Spring of 2023. What digital art has lacked is what the art market has lacked – namely, data on which to base valuations – and with less excuse than its analogue ancestor. After all, the digital art market is as surrounded and saturated by digitised data as any other market. But until now the digital art market has lacked not only its equivalents of Bloomberg or Reuters to provide the relevant data but the equivalent of BlackRock Aladdin to aggregate and analyse it. UNTITLED GEN, a quantitative investment advisory firm that is using artificial intelligence (AI) and machine learning (ML) to sift digitised data for information useful to digital artists and digital art investors, has emerged to plug the gap. Dominic Hobson, co-founder of Future of Finance, spoke to Clemens Wessendorff and Simon Zimmerman, the co-founders of UNTITLED GEN.